Sales Seminars:Dylan one year ago started out his sales career exceptionally strong. He was salesperson of the month by is second month on the job and he achieved that award six months in a row.
But for the last four months his sales have taken a dip and slowly seemed to be heading in the wrong direction. He was still selling above average but that would soon change if he remained on his present sales path.
Dylan’s sales manager Sam called Dylan into his office recently to discuss his concern about Dylan’s current sales direction. He wasn’t upset with Dylan, he just wanted to fine out what was wrong to see if he could help.
After some discussion Sam realized Dylan’s problem wasn’t a personal problem. It wasn’t a money problem. It wasn’t an attitude problem.
What was Dylan’s sales problem? Here’s what Sam same found out about Dylan. When Dylan first started selling he attended the basic sales training seminar all new salespeople attend. He also got a set of CD’s on selling that all new salespeople are encouraged to purchase. He listened to them during his daily 40 minute round trip commute to work. He then enrolled in one of the online product knowledge sales seminars the manufacturer sponsors. He also was reading a sales book Sam gives all his new salespeople and encourages them to read it for 10 minutes a day.
That was all good stuff that helped Dylan in his early sales success. But things changed about four months ago. He finished the sales seminar. Dylan stopped listening to his sales CDs because he listened to each one several times. He was now listening to the radio during his daily 40 minute round trip commute.
Dylan finished his second online product knowledge training course and that was all the manufactured offered. And he finished reading (for 10 minutes a day) the sales book Sam gave him. For the last four months Dylan wasn’t doing any of those things.
Dylan’s sales problem was really an insanity problem. You may have heard the following quote by Albert Einstein:
”The definition of insanity is doing the same thing over and over again and expecting different results”
Sam realized that four months ago Dylan stopped doing all those sales improving activities. Now he was just doing the same things all the average salespeople were doing but he was expecting different results than average.
That’s insane according to Albert Einstein.
If you are not on a process of continually improving your sales career in “baby steps” than your sales career and income are probably either stagnant or in a decline.
Your sales action items:
1st Identify two or three baby step activities, your own sales seminars, that you can start doing to sharpen your sales tools. You are already doing one by being on this sales training site.
2nd Take one or more baby step actions a day from your list of activities
3rd Do this for 90 days and chart your sales results and income.
Check out some of our other sales training tools: Sales Training for Busy Salespeople Who Want More Income
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