Automobile Sales Associate
Job Description
The following is an automobile sales associate job description for retail automobile sales people that I use in my
sales academy
program. Prospecting - sales associate job description - Build a list of people in your “zone of influence”
- Follow-up with your prospects & customers by phone, mail or in person with an effective system (step 12)
- Wear your nametag, hand out business cards & ask for referrals daily
- Have a “hot prospect” file of people whom you plan to sell in 30 days
- Log in all your appointments on appointment board (step 11)
Effectively Perform the First Five Selling Steps - Take turns on sales floor – if you are up be in selling position – no exceptions
- Do an effective meet & greet with each prospect (step 1)
- Fact find with each prospect & utilize the guest sheet to do this (step 2)
- “Log-in” each OTDB (opportunity to do business) – no exceptions
- Review guest sheet with desk manager to assist manager in selection of vehicles
- Do an effective selling evaluation (step 3) with each OTDB
- Select with management a vehicle from stock to show prospect (step 4)
- Give a highly effective product presentation & demonstration tailored to the prospects wants and needs
- Maintain a positive selling attitude, believing that everyone you meet is a buyer today, tomorrow or someday soon.
Obtain a committed Write Up - sales associate job description - Set the stage for negotiations by elimination upcoming objections (step 6)
- Start your write with the trial close and summary closes (step 7)
- Call desk (or go to desk) to start deal (step 8)
- Get the three Cs from your customer (step 9)
- Compete the logging in of your customers (step 12)
Other Responsibilities - sales associate job description |
